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Showing posts with label products. Show all posts
Showing posts with label products. Show all posts

Monday, January 19, 2026

Dairy Box Tuguegarao Advances Local Dairy Industry Through Multi-Agency Support

TUGUEGARAO CITY, Cagayan — The operation of Dairy Box Tuguegarao continues to strengthen market access for locally produced dairy products through the collaborative efforts of the Integrated Farmers Cooperative, the Department of Agrarian Reform (DAR), Department of Agriculture (DA), Department of Trade and Industry (DTI), Department of Science and Technology (DOST), and the Local Government Unit (LGU) of Tuguegarao City.

Dairy Box (located at Zone 6, Maharlika highway, Namabbalan Norte, Tuguegarao City, Cagayan) serves as a dedicated outlet for carabao milk and value-added dairy products produced by farmer-beneficiaries and cooperative members. Products available include fresh carabao milk, pastillas de leche and other milk-based commodities, which provide consumers with nutritious, locally sourced alternatives while generating sustainable income for producers.

The Integrated Farmers Cooperative manages the day-to-day operations and product sourcing, ensuring that benefits directly reach farming communities. DAR supports the initiative as part of its agrarian reform community development efforts, while DA provides technical assistance to enhance dairy production.

DTI contributes through enterprise development, packaging, and market linkage support; DOST provides technical guidance on food processing, quality assurance, and product innovation; and the LGU supports the initiative through local promotion and enabling policy environment.

The multi-agency partnership underscores the government’s commitment to food security, rural enterprise development, and inclusive economic growth. Through continued collaboration, Dairy Box Tuguegarao is positioned as a strategic platform for empowering farmers, strengthening cooperatives, and promoting proudly Filipino agricultural products.

Residents of Tuguegarao City and nearby communities are encouraged to patronize locally produced dairy products through Dairy Box Tuguegarao, a dedicated outlet featuring fresh and value-added milk products made by local farmer-producers and cooperative members.

Dairy Box serves as a community-based marketing platform for high-quality dairy commodities, offering consumers access to fresh carabao milk, pastillas de leche, and other milk-based products. These products are processed using locally sourced milk, ensuring freshness while promoting the use of Philippine-made agricultural commodities.

Carabao milk, one of the outlet’s flagship products, is known for its naturally creamy texture and high nutritional value, particularly in calcium and protein content. Meanwhile, processed products such as pastillas and kesong puti provide consumers with convenient, affordable, and culturally rooted food options suitable for households, students, and professionals.

Beyond product promotion, Dairy Box plays a significant role in supporting livelihood generation and enterprise development among small-scale dairy farmers. By providing a reliable market outlet, it helps improve producers’ income and encourages the growth of community-based agri-enterprises in the province.

The initiative reflects the continuing efforts of stakeholders to promote food security, local economic development, and consumer awareness on the benefits of supporting Filipino-made products. It also strengthens the link between producers and consumers, ensuring that the value of agricultural production is shared more equitably across the supply chain.

The public is invited to visit Dairy Box Tuguegarao and support local dairy products that are nutritious, affordable, and proudly made in Cagayan.

Thursday, September 11, 2025

Digital Marketing vs. AI Marketing

 Digital Marketing

  • Definition: The use of digital platforms (social media, websites, email, search engines, online ads) to promote products or services.

  • Focus: Human-driven strategies using digital tools.

  • Examples:

    • Running Facebook ads

    • Creating Instagram content

    • Email campaigns

    • Search engine optimization (SEO)

  • Strengths: Wide reach, measurable results (likes, clicks, conversions), relatively low cost compared to traditional media.

  • Limitation: Success still depends heavily on human planning, creativity, and manual adjustments.


AI Marketing

  • Definition: The use of artificial intelligence (AI) technologies to automate, optimize, and personalize marketing activities.

  • Focus: Data-driven, machine-assisted decision making.

  • Examples:

    • Chatbots answering customer queries 24/7

    • AI-powered product recommendations (like Shopee or Lazada “You might also like…”)

    • Predictive analytics for customer behavior

    • Automated content generation (emails, ad copy)

  • Strengths: Personalization at scale, faster decision-making, real-time optimization, efficiency.

  • Limitation: Requires quality data, can lack human creativity, and may raise privacy/ethical concerns.


In short:

  • Digital marketing = using online channels to reach and engage people.

  • AI marketing = using artificial intelligence to analyze data, personalize campaigns, and automate tasks within digital marketing.




Friday, July 18, 2025

From the Farm to Your Table: DAR-Region 02 and Lighthouse Coop Light the Way for Farmers' Success!

Tuguegarao City, Cagayan– Something exciting just sprouted in Region 02!  The Department of Agrarian Reform Regional Office II (DAR-RO2) and the ever-dynamic Lighthouse Cooperative just inked a partnership that’s bound to brighten the future of agrarian reform beneficiaries’ organizations (ARBOs) across the region — and yes, your dining table might just get tastier, too.

In a Memorandum of Agreement (MOA) signed with cheerful energy and shared optimism, both parties sealed their commitment to bring farm-fresh, high-quality products of ARBOs straight to wider markets, minus the middlemen, minus the stress!

More than Paper, It’s a Promise. This isn’t your typical ceremonial signing with stiff handshakes. At the heart of this agreement is a shared mission: empowering farmers, promoting local produce, and giving every Filipino a taste of what Region 02 proudly produces, processed food, coffee, and other products, such as snacks and drinks.

DAR-RO2 Regional Director Primo C. Lara, represented by OIC-Assistant Regional Director Estrelita V. Go, mentioned that the partnership is significantly beneficial, as it brings the ARBOs’ hard work out of the fields and into the spotlight. Together with Lighthouse Cooperative, represented by its General Manager, Arturo Tabbu, it will highlight the hope, dignity, and real stories behind every product.

Lighthouse: More Than a Coop, It’s a Beacon. The Lighthouse Cooperative, based in Tuguegarao City, is no stranger to innovation and community support. With its strong retail presence, digital platforms, and loyal customer base, it’s the perfect channel to showcase ARBO products. Imagine browsing your local Lighthouse store and seeing neatly packaged native goodies proudly tagged with the name of the ARBO on their labels, now on retail with a purpose.

With this agreement, expect to see more colorful product displays and the mainstreaming of ARBO products in the market. Additionally, every product purchased is a vote of support for sustainable rural development. This is the kind of agrarian reform that tastes good, feels right, and builds futures.

The next time you visit a Lighthouse Cooperative store, look for products bearing the special ARBO seal. You won’t just be shopping - you’ll be sowing seeds of change. From Region 02 with love, let’s grow together! 🌱💚



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