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Monday, January 26, 2026

DARPO-Cagayan launches ARBO Monday Market

The ARBO Monday Market is a marketing initiative of the DARPO-Cagayan designed to bridge the gap between food producers and consumers. It is a program aimed at providing sustainable solutions to food security and inflation.

DARPO-Cagayan (Department of Agrarian Reform Provincial Office - Cagayan) actively supports Agrarian Reform Beneficiary Organizations (ARBOs) through market-linkage initiatives, including promoting local produce, direct marketing, and digital integration. Conducted every first Monday of the month, ARBOs are invited to sell their products at the DARPO compound where employees and guests purchase goods from agrarian reform beneficiaries. 

Key Information regarding the ARBO Market in Cagayan:

Market Linkage & Promotion: DARPO-Cagayan, under Provincial Agrarian Reform Program Officer II (PARPO II) Val M. Cristobal, focuses on strengthening ARBOs by providing market linkages, capacity building, and financial literacy to help them transition from developing to more sustainable, business-oriented organizations.

Digital Marketing Initiative: To avoid exploitative middlemen during peak harvest seasons, DAR has launched land-based digitization projects to feature ARBO products online. This allows for better visibility and allows the public/institutional buyers to directly contact cooperatives.

Direct Marketing (PAHP): ARBOs participate in the Partnership Against Hunger and Poverty (PAHP), where they act as direct suppliers to government institutions, such as jails (BJMP) and schools.

Support Services: In December 2025, DAR Cagayan Valley (Region 02) delivered nearly P400 million in support services and distributed land titles to thousands of beneficiaries, which includes providing equipment to aid in the post-harvest, processing, and marketing of products.

Products Offered: ARBOs typically supply rice, fresh meat, vegetables, fruits, and processed products. 






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DARPO-Cagayan launches ARBO Monday Market

The ARBO Monday Market is a marketing initiative of the DARPO-Cagayan designed to bridge the gap between food producers and consumers. It is...