The establishment of this OTOP Hub is a continuation of Cagayan PLGU’s vision to create platforms that highlight local craftsmanship and agricultural produce. The journey began with the construction of a visitor’s pavilion in Nassiping, Gattaran, serving as a tourist stopover and the first OTOP Hub in the area. This initial hub garnered regional and national accolades, reflecting its success in promoting local products. Also various OTOP products from Agrarian Reform Organizations (ARBOs) are also available at the new OTOP store.
The new OTOP Hub operates on a consignment system, allowing
local producers to display and sell their products without incurring rental
fees. The PLGU oversees various operational aspects, including marketing,
supplier coordination, store management, and product displays. This arrangement
ensures that micro and small businesses achieve a high return on investment,
fostering a supportive environment for local entrepreneurs.
The OTOP program, spearheaded by the DTI, aims to stimulate
the promotion and development of MSMEs by utilizing indigenous raw materials
and local skills. This initiative aligns with national efforts to empower local
economies and promote sustainable development.
The new OTOP Philippines Store inaugurated in
Cagayan province signifies a robust collaboration between government agencies
and local communities. By providing a dedicated platform for local products,
the initiative not only enhances the visibility of Cagayan's rich cultural
heritage but also strengthens the economic foundation of its communities. Photos by: CPIO
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