Definition: The use of digital platforms (social media, websites, email, search engines, online ads) to promote products or services.
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Focus: Human-driven strategies using digital tools.
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Examples:
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Running Facebook ads
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Creating Instagram content
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Email campaigns
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Search engine optimization (SEO)
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Strengths: Wide reach, measurable results (likes, clicks, conversions), relatively low cost compared to traditional media.
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Limitation: Success still depends heavily on human planning, creativity, and manual adjustments.
AI Marketing
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Definition: The use of artificial intelligence (AI) technologies to automate, optimize, and personalize marketing activities.
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Focus: Data-driven, machine-assisted decision making.
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Examples:
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Chatbots answering customer queries 24/7
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AI-powered product recommendations (like Shopee or Lazada “You might also like…”)
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Predictive analytics for customer behavior
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Automated content generation (emails, ad copy)
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Strengths: Personalization at scale, faster decision-making, real-time optimization, efficiency.
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Limitation: Requires quality data, can lack human creativity, and may raise privacy/ethical concerns.
✅ In short:
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Digital marketing = using online channels to reach and engage people.
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AI marketing = using artificial intelligence to analyze data, personalize campaigns, and automate tasks within digital marketing.
